Blog
Long-form guides on IDX websites, MLS integration, CRM, lead response and AI marketing — written for agents, teams and brokerages in the US and Canada.
How Much Does an IDX Website Cost in 2026? MLS Dues, IDX Fees and Vendor Plans
What an agent pays for an IDX website in 2026: MLS dues, board IDX and feed fees, and vendor plans from $39 to $149 a month, with every published figure linked.
CRM & LeadsMigrating from Follow Up Boss to RealFoyer: What Exports, What Imports, What Stays Behind
Moving from Follow Up Boss to RealFoyer: what the export contains, what RealFoyer's CSV lead import accepts, what stays behind, and a cutover checklist.
October 21, 202614 min
CRM & LeadsMigrating from kvCORE (BoldTrail) to RealFoyer: What Exports, What Imports, What Stays Behind
Moving from kvCORE, now BoldTrail, to RealFoyer: what the contact export contains, what the CSV lead import accepts, what stays behind, and a cutover checklist.
October 21, 202613 min
IDX & MLSMLS and IDX Fees for Agents, by Board (2026)
What Stellar, MLS PIN, Bright, ARMLS, REcolorado, TRREB and CREA DDF publish about IDX and data-feed fees in 2026, quoted from each board, and what they omit.
October 21, 202611 min
IDX & MLSWordPress IDX Plugins in 2026: Prices, How Each Works, and When You Don't Need One
IDX Broker, Showcase IDX, iHomefinder, Buying Buddy and Realtyna: published prices, where each puts listing pages, and when a plugin is the wrong tool.
October 21, 202610 min
IDX & MLSiHomefinder Pricing and Alternatives (2026)
What iHomefinder publishes about its 2026 plans and add-on prices, what it leaves to a sales call, and how vendors that do publish prices compare.
October 21, 20268 min
IDX & MLSIDX Broker Pricing and Alternatives (2026)
IDX Broker's 2026 plans: Core $60, Engage $99, Elite $149 a month, plus an unpublished setup fee and board data fees. How the alternatives compare.
October 21, 20268 min
IDX & MLSHow to Add MLS Listings to Wix, Squarespace or WordPress
MLS listings on a Wix, Squarespace or WordPress site: vendor apps and plugins, embed code and the limits each builder documents, and when to switch instead.
October 21, 20269 min- IDX & MLS
How to Handle Multiple MLS Regions on One Real Estate Website
Running listings from more than one MLS on a single website: field differences, duplicate listings, what RESO standardises, and removed listings.
October 12, 202612 min - CRM & Leads
A Website With IDX and a CRM: One System or Two?
Real estate website and CRM — one system or two: what lead context survives the handoff, plus form attribution, saved searches and lead routing.
October 8, 20268 min 
CRM & LeadsReal Estate Email Marketing: Campaigns, Drip Sequences and Automation for Agents
How agents run email people actually read: the three kinds of email, which campaigns to send, list consent and sequence design.
September 22, 202616 min
ConversionWhat Should a Real Estate Agent Website Include? 15 Features That Earn Their Place
What a real estate agent website needs: identity and proof, IDX search, indexable listing and area pages, saved searches, a seller path, a CMS and an exit plan.
September 22, 202617 min
IDX & MLSMLS Plugin vs IDX Widget vs Direct MLS Integration: How Should Listings Reach Your Website?
Plugin, widget, platform or direct feed: five ways MLS listings reach a website, compared on SEO, leads, compliance and exit — with a note on TRREB and Canada.
September 22, 202616 min
IDX & MLSHow to Add MLS Listings to Your Website: The Actual Steps
The real process for getting MLS listings onto a real estate website: access, feed route, data mapping, the search layer, display rules and what to test.
September 8, 202610 min
AIAI Content & Fair Housing: What Agents Need to Review Before Publishing
A five-check review for AI-drafted real estate marketing — facts, fair housing, location claims, brand voice, approval — with phrasings that create exposure.
August 17, 202612 min
IDX & MLSHow to Choose an IDX Website Platform: A Practical Checklist
Twelve questions to ask before committing to an IDX platform: coverage, indexability, data freshness, lead context and leaving.
August 17, 202611 min
SEOTechnical SEO for Real Estate Websites
Why IDX websites end up crawled but not indexed — duplicate filter URLs, rendering, canonicals, sitemaps and listing status changes — and what to do about each.
August 17, 202613 min
SEOLocal SEO for Real Estate Agents: How to Rank in Your Market
How agents and realtors build local visibility: Google Business Profile, consistent business details, reviews, service areas and local content — no guarantees.
August 16, 202619 min
NeighborhoodHow to Build Real Estate City & Market Pages That Actually Rank
What a city page does that a neighbourhood page can’t: orientation, market context, a community map and a crawl path — without cannibalising the pages beneath.
August 16, 20269 min
ConversionSaved Searches vs Contact Forms: What Converts More Real Estate Visitors?
Two lead-capture mechanisms compared on friction, intent, information captured and follow-up value — and why treating them as alternatives is the real mistake.
August 16, 20269 min
SEOAEO for Real Estate: How to Get Found in AI Search
What AEO asks of real estate content: clear answers, entity clarity, crawlable pages, first-hand local expertise, and which AI-search claims don’t hold up.
August 16, 202610 min
NeighborhoodCommunity vs Neighborhood vs Area Pages: Which Should You Build?
The geographic page levels on a real estate site, sorted by the question each answers rather than by labels that mean different things in different markets.
August 16, 20268 min
ConversionHome Valuation Lead Capture: How to Convert Seller Traffic
How a valuation request turns quiet seller research into a conversation: the flow, the expectation problem that loses most leads, and why follow-up takes years.
August 16, 20269 min
IDX & MLSRETS vs RESO Web API: What Real Estate Professionals Should Know
What RETS was, what the RESO Web API is, and why the industry moved — a plain explanation of transports, data formats and the Data Dictionary.
August 16, 20267 min
NeighborhoodHow Many Neighborhood Pages Should a Real Estate Website Have?
The six tests an area must pass to earn a page: a name residents recognise, a real boundary, inventory, demand, knowledge you have and capacity to maintain it.
August 16, 20269 min
IDX & MLSMLS & IDX Compliance: What Your Real Estate Website Must Handle
Attribution, disclaimers, data refresh, media use and permitted purposes — the compliance layers an IDX website must account for, and why they differ by MLS.
August 16, 202610 min
SEOReal Estate SEO: Your First 90 Days
A sequenced plan for the first three months of real estate SEO — foundation, location content, then measurement — built from deliverables, not ranking promises.
August 16, 202610 min
CRM & LeadsReal Estate Lead Routing: How to Assign Leads to the Right Agent
How teams decide which agent gets which lead: ten routing strategies, what to look for in the tools, and why every rule needs a fallback.
August 16, 202611 min
CRM & LeadsHow to Migrate to a New Real Estate CRM Without Losing Lead History
A practical sequence for moving real estate CRMs: audit what you have, export early, map fields honestly, and validate the import before the old system goes.
August 16, 202611 min
AIAI Marketing for Real Estate: What Actually Works and What Can Get You in Trouble
Where AI helps agents — drafting listing copy, flyers, captions and area write-ups — and where you stay in control, with a review checklist.
August 5, 202616 min
NeighborhoodNeighborhood Pages That Actually Rank
How to build neighbourhood pages that outrank portals — real boundaries, presence detail, listing inventory and market context — without thin or doorway pages.
August 5, 202611 min
IDX & MLSReal Estate IDX Websites: The Complete Guide for Agents, Teams & Brokerages
What IDX is, how MLS listings reach your website, what a working IDX site is made of, and what to check before you buy — for agents, teams and brokerages.
August 5, 202611 min
SEOReal Estate SEO: The Complete Guide for Agents and Brokerages
Why agent websites lose to portals, which queries are actually winnable, and how to structure location, resource and market content so search work compounds.
August 5, 202612 min
ConversionReal Estate Website Conversion: Turning Search Traffic Into Leads
How search traffic becomes identified leads: the five-rung identification ladder, why registration walls flatter your dashboard, and what to measure instead.
August 5, 202612 min
IDX & MLSMLS Integration: How Listing Data Actually Reaches Your Website
What an MLS data feed is, the types you will hear named — IDX, VOW, RESO Web API, aggregator — and how a feed becomes listing pages.
August 5, 202611 min
CRM & LeadsReal Estate CRM: How Agents, Teams and Brokerages Should Actually Use One
What a real estate CRM holds that a generic one doesn’t, the workflow a lead should move through, and the habits that decide whether it survives a busy week.
August 5, 202612 min
CRM & LeadsLead Scoring for Real Estate: How to Identify Your Best Leads
Which leads deserve attention first: the signals worth weighing, the ones that mislead, why scores decay, and why its most-cited statistic doesn’t hold up.
August 5, 202612 min
CRM & LeadsSpeed to Lead in Real Estate: Why Response Time Matters
Why fast response wins real estate enquiries: the parallel-enquiry mechanism behind it, four coverage models, and how to measure response time honestly.
August 5, 202612 min