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Social Media Marketing & Publishing

Market Listings.
Build Your Brand.
Grow Your Audience.

Create real estate social posts, plan them on a marketing calendar and publish to your connected Facebook, Instagram, LinkedIn and X accounts — from one RealFoyer workspace.

  • AI Post Creation
  • Multi-Platform Publishing
  • Content Calendar
  • Listing-Based Posts
  • Media & Video
  • Content Library
  • Brand Kit
The RealFoyer marketing scheduler, showing a month of social, video, flyer and listing content with scheduled and published states

Designed for agents affiliated with leading brokerages

  • eXp Realty
  • Keller Williams
  • RE/MAX
  • Coldwell Banker
  • Century 21 Canada
  • Royal LePage
  • Real Broker
  • HomeLife
Powerful Social Tools

Everything You Need to Succeed on Social Media

RealFoyer turns listings, blog posts, flyers and uploads into posts for your connected Facebook, Instagram, LinkedIn and X accounts, with a caption per network and a calendar to publish from.

  • AI-Powered Post Creation

    Start from a real estate post type — new listing, open house, just sold, market update or a custom post — and let AI draft the content.

    The social studio, showing post types including Property Listing, Open House and Just Sold
  • Multi-Platform Publishing

    Compose once and publish to Facebook, Instagram, LinkedIn and X, with a live preview for each connected channel.

    The channel preview panel, showing Facebook, Instagram, LinkedIn and X with per-channel connection status
  • Content Calendar

    Plan and organize upcoming marketing content on a visual scheduler, with month, week, day, timeline and board views.

    The marketing scheduler month view, with social, video, flyer and listing content types
  • Listing-Based Posts

    Build posts around a property, so every draft, scheduled item and published post stays tied to the listing it markets.

    Library items tied to property addresses, each labelled social, flyer, video or image
  • Media & Video Posts

    Turn listing photos into a narrated property video with motion presets, music and captions — or upload your own media.

    The real estate video studio, building a property video from listing photos
  • Content Library

    Every draft, scheduled and published item in one place, filtered by type, property, status or date.

    The marketing library, showing all content with drafts, scheduled and published counts

What it does not do

Worth knowing before you plan around it. Each of these is a real boundary in the product, not a roadmap hedge.

  • It publishes to four networks: Facebook, Instagram, LinkedIn and X. There is no TikTok, Threads, YouTube or Pinterest support.
  • There is no approval step. A brokerage cannot require a manager to sign off before a post goes out — anything scheduled will publish.
  • Caption generation carries fair-housing phrasing guardrails, but nothing certifies a post as compliant; generated captions still need a human read before publishing.
  • Publishing runs through a queue. “Post now” goes out straight away and scheduled posts release at their set time, backed by a periodic fallback; no delivery time is promised.
  • It publishes organically. There is no paid promotion, ad creation or ad reporting of any kind.

More social tools

  • Brand Kit
  • Connected Accounts
  • Drafts & Scheduling
  • Listing Content
  • Video Studio
  • Content Library
  • Publishing History

How Social Media Marketing Works in RealFoyer

  1. 1. Create Content

    Start from a real estate post type or your own idea and let AI draft the copy.

  2. 2. Customize & Review

    Edit the copy, add listing photos or your own media, and check the preview for each channel.

  3. 3. Schedule or Publish

    Publish straight away, or place the post on your marketing calendar for later.

  4. 4. Manage Your Content

    Keep drafts, scheduled items and published posts organized in one library.

  5. 5. Review Activity

    See what went out and when, then reuse what worked from your library.

Under the hood

Inside Social Publishing

Connected accounts

Facebook Pages, Instagram Business, LinkedIn profiles or company pages, and X. Access tokens refresh automatically; if a network revokes access, the channel asks you to reconnect.

Delivery, retries and engagement

Each network is delivered as its own job with a visible status; temporary rejections and rate limits are retried with backoff. Likes, comments, shares, reach and impressions sync back on a schedule, blank where a network reports nothing.

How AI drafts the copy

Who It Is For

  • Agents

    Promote listings and posts without switching between social apps.

  • Teams

    Coordinate scheduled content and post consistently.

  • Brokerages

    A steadier presence across every connected account.

FAQ

Social Publishing, Answered

  • Which social networks can I connect?

    Facebook Pages, Instagram Business, LinkedIn and X.

  • Can I schedule posts?

    Yes. Publish now, or pick a date and time; it appears on the calendar.

  • Can RealFoyer prepare different captions for each network?

    Yes. Each network can carry its own caption, yours or AI-drafted.

  • What happens if a network temporarily rejects a post?

    It retries with backoff; if it still fails, the post is marked failed with the reason.

  • Does RealFoyer create videos or reels?

    It builds a reel from listing photos, with optional narration and audio, and publishes video you upload; it does not generate video from a prompt.

The RealFoyer marketing scheduler on a laptop

Stand Out. Stay Consistent. Grow Your Real Estate Brand.

Create, schedule and publish real estate content from one connected RealFoyer workspace.

  • 14-Day Free Trial
  • No Credit Card Required
  • Built for Real Estate