CRM FOR REAL ESTATE PROFESSIONALS

CRM & Lead
Management

Capture. Nurture. Convert.

Manage every lead, communication, task and opportunity from one connected CRM built for real estate agents, teams and brokerages.

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Lead 360° View
Smart Lead Routing
Lead Activity Timeline
Tasks & Reminders
Email Campaigns

A lead record in the RealFoyer CRM for William Jonas, showing lead health scoring, contact details, the activity timeline, notes and upcoming tasks

One connected record for every lead, from first visit to closing

Built for Agents & TeamsAgents, teams and brokerages
Centralized Lead ManagementStages, sources and ownership
Multi-Channel CommunicationCalls, email, SMS and WhatsApp, logged
Task & Calendar ManagementTasks, showings and reminders
CRM + Website ConnectedSite activity on the record

ALL-IN-ONE REAL ESTATE CRM

Everything You Need to Convert More Leads

Powerful tools to manage your leads, build relationships and close more deals.

Lead 360° View
See complete lead information, activity, preferences and engagement in one place.
Lead Management & Stages
Track every lead through stages, sources, types and owners with filters and saved views.
Activity Timeline
An automatic feed of every viewing request, saved search, alert and home evaluation.
Tasks & Reminders
Stay organized with tasks, due dates, priorities and reminders that never slip.
Appointments & Calendar
Schedule showings, meetings and calls on a shared calendar with a day agenda.
Lead Routing
Send new leads straight to the right agent or the CRM your team already runs on.
Email Campaigns
Build, schedule and send campaigns to lists, then track opens, clicks and deliverability.
Templates & Communications
Start from a library of ready-made real estate email templates, or build your own.
Listing Campaigns
Build an email around a real listing — photos, price and details pull in automatically.

LEAD 360°

See the Full Context Around Every Lead

Everything you know about a lead sits on one record — how they were captured, what they have done on your website, what they told you, and what happens next.

Lead health scoring across budget, activity, engagement, response and timeline fit
Contact details with the channel that gets a reply fastest
Tags, notes, documents and appointments on the record
Overview, timeline, properties, communication, tasks, documents and analytics tabs

LEAD MANAGEMENT

Every Lead, Stage and Owner in One List

Work the whole book from a single table. Filter it, sort it, save the views you use every morning, and act without opening a record.

Stages from new and contacted through qualified, viewing booked, closed won and lost
Lead type, source, assigned agent, budget, timeline and financing as columns
Search, filters, saved groups and smart views
Call, email and message straight from the row

ACTIVITY TIMELINE

Every Interaction in One Timeline

Website activity lands on the lead record on its own. You see what a buyer did between your calls, not just what you typed after them.

Property views, favourites and saved searches
Viewing requests, contact forms and home evaluation requests
Listing and price-drop alerts the lead created
Filter the feed by event type or date range

TASKS & APPOINTMENTS

Stay on Top of Every Follow-Up

Tasks, showings, calls and meetings share one calendar, so the follow-up you promised on Tuesday is still visible on Friday.

Calls, showings, meetings, follow-ups and documents as task types
Due dates, priorities, assignees and reminders
Today, tomorrow, this week and overdue filters
List and calendar views with a day agenda

The same tasks and appointments shown on a month calendar with the day agenda

LEAD ROUTING

Route Every Lead to the Right Place

Set it up once. New leads go to the agent who should have them, and to the CRM your brokerage already runs on, with fields mapped the way you expect.

Send all new leads to a default CRM, or route with rules
Two-way field mapping for name, email, phone, source, stage, budget, area and owner
Live sync status, activity logs and a test send
Connect Follow Up Boss, HubSpot, Salesforce, GoHighLevel, Zoho, Zapier, Make or a webhook

The lead routing screen with connected CRMs and field mapping

EMAIL CAMPAIGNS

Email Campaigns Built Into Your Workflow

Campaigns run against the lists already in your CRM. Draft, schedule, send, and see what happened — without exporting a spreadsheet.

Drafts, scheduled, sent, automated and archived campaigns
Audience lists such as hot leads, buyers, investors and past clients
Open rate, click rate and deliverability reporting
A guided editor with a live desktop and mobile preview
Send a test, save as a template, or schedule the send

The campaigns screen and the email editor

The guided email editor with a listing template open and a live preview

LISTING CAMPAIGNS

Build a Campaign Around a Real Listing

Pick the template, pick the property, and the listing's photos, price and details flow into the email — then review the recipients before anything sends.