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Plans that grow with your business

Website, IDX, CRM and AI marketing in one subscription — priced per account, in US or Canadian dollars.

Go Annual — Get Your Website Custom Designed for Free

Tell us what you want — or show us a website you like — and our team will custom design your RealFoyer website at no additional design or setup cost.

One custom design at onboarding, on any annual plan.

Available now

Starter

Complete website, IDX, CRM and AI Marketing for an individual agent.

$39/month

$390/year on annual

1,000 RF Credits / month

  • Website & IDX

    Custom domain + SSL, ready-made themes, CMS, blog, communities

  • Property Search

    Map, polygon and AI natural-language search, sold history, schools, commute

  • Buyer Engagement

    Favorites, saved searches, listing and price-drop alerts, showings, valuation

  • CRM & Lead Management

    Lead 360, pipeline, tasks, follow-ups, batch email 500/day · 5,000/mo

  • Lead Routing to Your CRM

    Send new leads to Follow Up Boss, GoHighLevel, HubSpot, Salesforce, Zoho, Zapier, Make — or any CRM via webhook

  • AI Marketing

    AI captions, listing copy, images, reels, flyers, Brand Kit, social publishing

  • Agent Mobile App

    Leads, lead activity, tasks, property information, notifications

  • Not included

    • AI Lead Scoring
    • Lead Nurture
Get Started
Most popularComing next

Pro

Everything in Starter, plus AI lead scoring, lead nurture, automation and a higher batch email limit.

Pricing at launch

Join the waitlist — you’ll hear first

  • Everything in Starter, plus

  • AI-Powered CRM

    AI lead scoring, prioritization, nurture, automated follow-ups, routing

  • Email Marketing

    Higher batch email limit, newsletters, campaigns, templates, drip campaigns

  • Connected Communication

    Gmail and Outlook integration, mailbox sync, CRM communication history

  • Advanced Real Estate Tools

    CMA, listing performance, open-house capture, single-property pages

  • Advanced Marketing & Analytics

    Advanced social, website, lead and marketing analytics

Coming soon

Growth

Everything in Pro, plus paid advertising, advanced automation and analytics.

Pricing at launch

Join the waitlist — you’ll hear first

  • Everything in Pro, plus

  • Paid Advertising

    Google Ads, Meta Ads, retargeting, conversion tracking, attribution

  • Advanced Automation

    Multi-step and conditional workflows, advanced routing, multi-user workflows

  • Advanced IDX

    Embeddable IDX widgets, conversion tools, additional MLS capability

  • Marketing Workflow

    Campaign and marketing approvals, multi-user marketing workflows

  • Advanced Analytics

    CRM, marketing, listing, conversion and lead-source reporting

Coming soon

Team

Everything in Growth, plus team and brokerage operations, shared marketing and roles.

Custom pricing

Priced per brokerage — talk to us

  • Everything in Growth, plus

  • Team & Brokerage CRM

    Multiple agents, shared leads, team routing and assignment

  • Roles & Permissions

    Admin, agent and staff roles with permission and workflow controls

  • Brokerage Management

    Offices, staff and agent management, brokerage branding, shared IDX config

  • Shared Marketing

    Shared Brand Kit and assets, approvals, shared campaigns, team content library

  • Team Analytics

    Agent performance, team lead, brokerage, routing and activity reports

  • Team Automation

    Team routing, assignment rules, team nurture, shared automations, approvals

Compare Everything Included

Every feature by category, and the plan it starts in.

Website & IDX
  • Custom domain + SSLAll plans
  • Ready-made RealFoyer themesAll plans
  • Navbar, footer, colour and branding customizationAll plans
  • CMSAll plans
  • Page managementAll plans
  • Menu managementAll plans
  • BlogAll plans
  • CommunitiesAll plans
  • Featured areasAll plans
  • Mobile-responsive websiteAll plans
  • Embeddable IDX widgetsGrowth+Growth+
  • Advanced conversion toolsGrowth+Growth+
  • Additional MLS and board capabilityGrowth+Growth+
  • Advanced landing-page workflowsGrowth+Growth+
Property Search
  • Advanced property searchAll plans
  • Map searchAll plans
  • Polygon searchAll plans
  • AI / natural-language property searchAll plans
  • Property detail pagesAll plans
  • Sold listings and historyAll plans
  • Open housesAll plans
  • Similar propertiesAll plans
  • Nearby propertiesAll plans
  • Property comparisonAll plans
  • SchoolsAll plans
  • CommuteAll plans
  • Walk informationAll plans
Buyer Engagement
  • FavoritesAll plans
  • Saved searchesAll plans
  • New listing alertsAll plans
  • Price-drop alertsAll plans
  • Neighborhood and property alertsAll plans
  • Property inquiriesAll plans
  • Schedule a showingAll plans
  • Mortgage calculatorAll plans
  • Home valuationAll plans
CRM & Lead Management
  • Lead listAll plans
  • Lead 360All plans
  • Activity timelineAll plans
  • Viewed, saved and shared property activityAll plans
  • PipelineAll plans
  • TasksAll plans
  • CalendarAll plans
  • Follow-upsAll plans
  • Manual Email, SMS, Call and WhatsApp actionsAll plans
  • Website lead captureAll plans
  • AI Lead ScoringPro+Pro+
  • Lead NurturePro+Pro+
  • Automation & automated follow-upsPro+Pro+
  • Lead prioritizationPro+Pro+
  • CRM automationPro+Pro+
  • Rule-based lead routingPro+Pro+
  • Round-robin routingPro+Pro+
  • CMAPro+Pro+
  • Listing performance reportsPro+Pro+
  • Open-house lead capture and sign-inPro+Pro+
  • Single-property landing pagesPro+Pro+
  • Advanced website customizationPro+Pro+
  • Multiple agents and usersTeam onlyTeam only
  • Shared leadsTeam onlyTeam only
  • Team lead routingTeam onlyTeam only
  • Lead assignmentTeam onlyTeam only
  • Team activity visibilityTeam onlyTeam only
Automation & Communication
  • Route new leads into the CRM your brokerage already runs onAll plans
  • Follow Up BossAll plans
  • GoHighLevelAll plans
  • HubSpotAll plans
  • SalesforceAll plans
  • Zoho CRMAll plans
  • ZapierAll plans
  • MakeAll plans
  • Custom webhook — any other CRMAll plans
  • Gmail integrationPro+Pro+
  • Outlook integrationPro+Pro+
  • Mailbox syncPro+Pro+
  • CRM communication historyPro+Pro+
  • Multi-step workflowsGrowth+Growth+
  • Conditional workflowsGrowth+Growth+
  • Advanced routingGrowth+Growth+
  • Higher automation capacityGrowth+Growth+
  • Multiple staff workflowsGrowth+Growth+
  • Team lead routingTeam onlyTeam only
  • Advanced assignment rulesTeam onlyTeam only
  • Team nurture workflowsTeam onlyTeam only
  • Shared automationsTeam onlyTeam only
  • Approval workflowsTeam onlyTeam only
AI Marketing
  • AI captionsAll plans
  • AI social contentAll plans
  • AI listing descriptionsAll plans
  • AI rewriteAll plans
  • TranslationAll plans
  • AI imagesAll plans
  • Image editingAll plans
  • Property videos and reelsAll plans
  • VoiceoversAll plans
  • FlyersAll plans
  • Marketing assetsAll plans
  • QR codesAll plans
  • Brand KitAll plans
  • Facebook publishingAll plans
  • Instagram publishingAll plans
  • LinkedIn publishingAll plans
  • X publishingAll plans
  • Publish NowAll plans
  • SchedulingAll plans
  • Social analyticsAll plans
  • 1,000 RF Credits / monthAll plans
  • 3,000 RF Credits / monthPro+Pro+
  • 7,500 RF Credits / monthGrowth+Growth+
  • 15,000 shared RF Credits / monthTeam onlyTeam only
  • Campaign approvalGrowth+Growth+
  • Marketing approval workflowGrowth+Growth+
  • Multi-user marketing workflowsGrowth+Growth+
  • Higher marketing capacityGrowth+Growth+
  • Shared Brand KitTeam onlyTeam only
  • Shared marketing assetsTeam onlyTeam only
  • Marketing approvalsTeam onlyTeam only
  • Shared campaignsTeam onlyTeam only
  • Team content libraryTeam onlyTeam only
Email Marketing
  • Batch EmailFrom 500 / day · 5,000 / month
  • NewslettersPro+Pro+
  • CampaignsPro+Pro+
  • Email templatesPro+Pro+
  • Drip campaignsPro+Pro+
  • Lead nurture campaignsPro+Pro+
  • Campaign trackingPro+Pro+
Analytics
  • Advanced social analyticsPro+Pro+
  • Website analyticsPro+Pro+
  • Lead analyticsPro+Pro+
  • Marketing performancePro+Pro+
  • Higher AI Marketing usagePro+Pro+
  • CRM reportingGrowth+Growth+
  • Marketing analyticsGrowth+Growth+
  • Listing analyticsGrowth+Growth+
  • Conversion analyticsGrowth+Growth+
  • Lead-source reportingGrowth+Growth+
  • Agent performanceTeam onlyTeam only
  • Team lead reportingTeam onlyTeam only
  • Brokerage analyticsTeam onlyTeam only
  • Marketing performanceTeam onlyTeam only
  • Routing reportsTeam onlyTeam only
  • Activity reportsTeam onlyTeam only
Paid Advertising
  • Google AdsGrowth+Growth+
  • Meta AdsGrowth+Growth+
  • RetargetingGrowth+Growth+
  • Conversion trackingGrowth+Growth+
  • Campaign attributionGrowth+Growth+
Team & Brokerage
  • Admin rolesTeam onlyTeam only
  • Agent accessTeam onlyTeam only
  • Staff accessTeam onlyTeam only
  • Permission controlsTeam onlyTeam only
  • Workflow controlsTeam onlyTeam only
  • OfficesTeam onlyTeam only
  • Staff managementTeam onlyTeam only
  • Agent managementTeam onlyTeam only
  • Brokerage brandingTeam onlyTeam only
  • Shared website and IDX configurationTeam onlyTeam only
Mobile
  • LeadsAll plans
  • Lead activityAll plans
  • TasksAll plans
  • Property informationAll plans
  • NotificationsAll plans
Annual Website Design
  • One custom design at onboarding, on any annual plan.All plans

Tiers are cumulative — a feature marked Pro+ is included in Pro, Growth and Team.

How billing works

  • Prices are per account, shown in US or Canadian dollars. One subscription covers the website, the CRM and the AI marketing tools together — they are not sold separately.
  • You can pay monthly or annually. An annual plan is charged once for the year at ten months’ price, and includes one custom website design at onboarding.
  • Starter is available now. Pro, Growth and Team are shown so you can plan ahead; joining a waitlist places no order and takes no payment.
  • RF Credits are the meter behind AI Marketing and reset monthly. Email sends and communication balance are separate meters.
  • Billing, invoices and payment method are handled through a customer portal after you subscribe.