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Home Valuation

The seller signal most websites never capture, arriving as a lead you can work.

Buyers browse in public. Sellers research quietly, often a year before they list, and the single moment they raise their hand is when they wonder what their home is worth. Capturing that request — and being straight with them about what happens next — is the whole seller-side opportunity a website has.

  • Valuation request capture

    A homeowner asks what their property is worth, and the request becomes a lead record rather than an email in an inbox.

  • Address autocomplete

    The friction point on any seller form is typing an address. Autocomplete is the difference between a completed request and an abandoned one.

  • It lands in the CRM

    With the same activity trail as any other lead, so you can see whether they have also been browsing listings — which tells you a great deal.

  • Follow up as a conversation

    Notes, logged calls, stages and appointments all work on a valuation lead the same way they work on a buyer.

How a Valuation Request Works

  1. 1. Address and basics

    Address from autocomplete, property type, year built, bedrooms, bathrooms.

  2. 2. Size and condition

    Square footage, lot size, condition and recent renovations.

  3. 3. Contact details

    Name, email, phone, selling timeline and a short note.

  4. 4. A lead is created or updated

    Matched by email or phone, with a Home Evaluation Requested activity on the record.

  5. 5. Agent follow-up

    The agent is emailed, the seller gets a confirmation, and follow-up runs from the CRM.

REQUEST TO LEAD

From Request to Seller Lead

What the seller provides

  • Address, property type, age, size, condition and renovations, in three short steps.
  • Contact details, a selling timeline and a short description.

What the agent receives

  • A CRM lead, new or updated, with address, property details and timeline on the record.
  • An email alert per request, switchable in settings, and the request in the enquiries list with a status.
  • The same tools as any lead: notes, stages, appointments, Lead Health, routing rules.

Valuation request versus CMA

  • The request captures seller intent and property context; the agent reviews the home and continues the conversation.
  • If the AI-assisted estimate is enabled, the seller sees an estimated value and range with a disclaimer. It is not an appraisal.

Why the expectation set on the form decides the lead's fate: Home valuation lead capture, explained

Follow-up in the CRM

  • Notifications, routing and Lead Health work on seller leads as on buyers; nurture sequences keep long-timeline sellers engaged.
Works withLead CaptureCRM & Lead ManagementLead Automation & RoutingIDX Websites

Who It Is For

  • Agents

    A seller-intent entry point on your website, arriving as a lead.

  • Teams

    Seller requests in one CRM, routed by rule, each with an owner.

  • Brokerages

    One seller-lead workflow for every agent site on RealFoyer.

Important details

Worth knowing before you compare it against anything else. We would rather you find this here than after signing.

  • Seller lead capture, not an appraisal or a CMA. An optional AI-assisted estimate, from the seller's details and comparable MLS data, can be shown with its own disclaimer; no accuracy is claimed.
  • If you tell a homeowner they will receive a number and they receive a phone call instead, you will lose them. Set the expectation on your own form to match what you actually provide.
  • Automated seller-nurture sequences can keep valuation leads engaged over longer timelines and bring agents in when personal follow-up is needed.

FAQ

Home Valuation, Answered

  • What happens after someone requests a home valuation?

    A CRM lead is created or updated, the agent is emailed, the seller gets a confirmation, and follow-up runs from the CRM.

  • Does RealFoyer give an instant property value?

    Only if the agent enables the AI-assisted estimate; the seller then sees a value and range with a disclaimer. It is not an appraisal.

  • Where does the valuation request appear?

    On the lead's record as a Home Evaluation Requested activity, and in the enquiries list.

  • Can valuation leads be routed or prioritised?

    Yes. Routing rules, notifications and Lead Health apply to seller leads as to buyers.

  • Is a home valuation request the same as a CMA?

    No. It captures the seller's request and context so an agent can review the home and continue the conversation.

Related reading

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