# RealFoyer

> RealFoyer is a website and AI marketing platform for real estate agents, teams and brokerages in the United States and Canada. It builds IDX websites backed by MLS listing data, drafts marketing content with AI, publishes to social networks, and captures buyer and seller leads. Operated by Peregrine IT Solutions LLP.

Notes for anyone reading this file:

- Product pages state what is implemented and, where it matters, what is not. The limits are deliberate and should be read as part of the description.
- MLS and IDX coverage depends on the individual board and its data vendor. No coverage count is published because none would be true for every market.
- Content is available in English, French and Spanish. The URLs below are the English originals; the other languages are declared as hreflang alternates of these, not separate pages.
- The legal documents are published in English only, deliberately — see https://realfoyer.com/terms.

## Product

- [Products](https://realfoyer.com/products): The product index — every RealFoyer product page in one place, with what each one covers
- [IDX Websites](https://realfoyer.com/products/idx-websites): What an IDX website is, what RealFoyer publishes on one, and the limits — MLS coverage varies by board, listing pages are ungated by default
- [AI Marketing](https://realfoyer.com/products/ai-marketing): AI-drafted listing copy, flyers and captions; publishing to Facebook, Instagram, LinkedIn and X, and an explicit list of what the AI does not do
- [Lead Generation](https://realfoyer.com/products/lead-generation): How enquiries are captured on a RealFoyer site and what arrives with them
- [CRM](https://realfoyer.com/products/crm): Lead records, assignment and activity, with the automation and messaging boundaries stated
- [Features](https://realfoyer.com/features): The full capability list, including what is not implemented
- [MLS Coverage](https://realfoyer.com/mls-boards): Board and feed availability across the United States and Canada; coverage is confirmed per board rather than published as a count

## Company

- [About RealFoyer](https://realfoyer.com/about): Who the company is and who the product is for
- [Contact](https://realfoyer.com/contact): Contact form and support address
- [Book a Demo](https://realfoyer.com/demo): Scheduled walkthrough of the platform

## Help and documentation

- [Help Center](https://realfoyer.com/help-center): Answers about setup, MLS and IDX, property search, saved searches, the CRM, lead scoring, marketing, email, teams and billing — grouped by topic, each stating what the product does not do as well as what it does
- [Getting Started](https://realfoyer.com/help-center/getting-started): What RealFoyer is, what a subscription covers, and what setup involves.
- [IDX & MLS](https://realfoyer.com/help-center/idx-mls): Board connections, listing data, and what depends on your MLS.
- [Property Search](https://realfoyer.com/help-center/property-search): How buyers search, filter and browse listings on your site.
- [Saved Searches & Alerts](https://realfoyer.com/help-center/saved-searches): Saved searches, favourites and how listing alerts reach buyers.
- [Lead Capture](https://realfoyer.com/help-center/lead-capture): Forms, popups, valuations and how enquiries arrive with their context.
- [CRM & Leads](https://realfoyer.com/help-center/crm-leads): Lead records, stages, activity history and what the CRM does not do.
- [Lead Scoring & Routing](https://realfoyer.com/help-center/lead-scoring): Lead health scoring, ownership and where new leads are sent.
- [Website & CMS](https://realfoyer.com/help-center/website-cms): Themes, pages, menus and running the site without a developer.
- [AI & Marketing](https://realfoyer.com/help-center/ai-marketing): What the AI drafts, social publishing, scheduling, and what it will not do.
- [Email & Communication](https://realfoyer.com/help-center/email-communication): Campaigns, alerts, reporting and the line between the two.
- [Teams & Brokerages](https://realfoyer.com/help-center/teams-brokerages): Shared leads, roles, permissions and ownership across a team.
- [SEO & Search](https://realfoyer.com/help-center/seo): Per-page controls, indexability and what software cannot promise.
- [Integrations](https://realfoyer.com/help-center/integrations): Connected CRMs, automation, calendars and custom webhooks.
- [Account & Billing](https://realfoyer.com/help-center/account-support): Plans, billing, your data, and how to reach a person.

## Guides and articles

- [Blog](https://realfoyer.com/blog): 25 articles on real estate SEO, IDX websites, lead generation and marketing, grouped as IDX & MLS, AI, SEO, Neighborhood, Conversion, CRM & Leads
- [How to Add MLS Listings to Your Website: The Actual Steps](https://realfoyer.com/blog/how-to-add-mls-listings-to-your-website): The real process for getting MLS listings onto a real estate website: access, feed route, data mapping, the search layer, display rules and what to test.
- [AI Content & Fair Housing: What Agents Need to Review Before Publishing](https://realfoyer.com/blog/ai-content-fair-housing): A five-check review for AI-drafted real estate marketing — facts, fair housing, location claims, brand voice, approval — with phrasings that create exposure.
- [How to Choose an IDX Website Platform: A Practical Checklist](https://realfoyer.com/blog/choose-idx-platform-checklist): Twelve questions to ask before committing to an IDX platform — board coverage, indexability, data freshness, lead context and what happens if you leave.
- [Technical SEO for Real Estate Websites](https://realfoyer.com/blog/technical-seo-real-estate-websites): Why IDX websites end up crawled but not indexed — duplicate filter URLs, rendering, canonicals, sitemaps and listing status changes — and what to do about each.
- [Local SEO for Real Estate Agents: How to Rank in Your Market](https://realfoyer.com/blog/local-seo-real-estate-agents): How agents build local visibility: Google Business Profile, consistent business details, reviews, service areas and local content — no ranking guarantees.
- [How to Build Real Estate City & Market Pages That Actually Rank](https://realfoyer.com/blog/real-estate-city-pages): What a city page does that a neighbourhood page can’t: orientation, market context, a community map and a crawl path — without cannibalising the pages beneath.
- [Saved Searches vs Contact Forms: What Converts More Real Estate Visitors?](https://realfoyer.com/blog/saved-searches-vs-contact-forms): Two lead-capture mechanisms compared on friction, intent, information captured and follow-up value — and why treating them as alternatives is the real mistake.
- [AEO for Real Estate: How to Get Found in AI Search](https://realfoyer.com/blog/aeo-real-estate-ai-search): What AEO asks of real estate content: clear answers, entity clarity, crawlable pages, first-hand local expertise, and which AI-search claims don’t hold up.
- [Community vs Neighborhood vs Area Pages: Which Should You Build?](https://realfoyer.com/blog/community-vs-neighborhood-pages): The geographic page levels on a real estate site, sorted by the question each answers rather than by labels that mean different things in different markets.
- [Home Valuation Lead Capture: How to Convert Seller Traffic](https://realfoyer.com/blog/home-valuation-lead-capture): How a valuation request turns quiet seller research into a conversation: the flow, the expectation problem that loses most leads, and why follow-up takes years.
- [RETS vs RESO Web API: What Real Estate Professionals Should Know](https://realfoyer.com/blog/rets-vs-reso-web-api): What RETS was, what the RESO Web API is, and why the industry moved — a plain explanation of transports, data formats and the Data Dictionary.
- [How Many Neighborhood Pages Should a Real Estate Website Have?](https://realfoyer.com/blog/how-many-neighborhood-pages): The six tests an area must pass to earn a page: a name residents recognise, a real boundary, inventory, demand, knowledge you have and capacity to maintain it.
- [MLS & IDX Compliance: What Your Real Estate Website Must Handle](https://realfoyer.com/blog/idx-mls-compliance): Attribution, disclaimers, data refresh, media use and permitted purposes — the compliance layers an IDX website must account for, and why they differ by MLS.
- [Real Estate SEO: Your First 90 Days](https://realfoyer.com/blog/real-estate-seo-90-days): A sequenced plan for the first three months of real estate SEO — foundation, location content, then measurement — built from deliverables, not ranking promises.
- [Real Estate Lead Routing: How to Assign Leads to the Right Agent](https://realfoyer.com/blog/real-estate-lead-routing): How teams and brokerages decide which agent gets which lead: ten routing strategies and trade-offs, why every rule needs a fallback, and how to choose one.
- [How to Migrate to a New Real Estate CRM Without Losing Lead History](https://realfoyer.com/blog/real-estate-crm-migration): A practical sequence for moving real estate CRMs: audit what you have, export early, map fields honestly, and validate the import before the old system goes.
- [AI Marketing for Real Estate: What Actually Works and What Can Get You in Trouble](https://realfoyer.com/blog/ai-real-estate-marketing): Where AI helps real estate marketing — drafting listing copy, flyers and captions — and where the agent must stay in control, because nothing checks the output.
- [Neighborhood Pages That Actually Rank](https://realfoyer.com/blog/neighborhood-pages-guide): How to build neighbourhood pages that outrank portals — real boundaries, presence detail, listing inventory and market context — without thin or doorway pages.
- [Real Estate IDX Websites: The Complete Guide for Agents, Teams & Brokerages](https://realfoyer.com/blog/real-estate-idx-websites-guide): What IDX is, how MLS listings reach your website, what a working IDX site is made of, and what to check before you buy — for agents, teams and brokerages.
- [Real Estate SEO: The Complete Guide for Agents and Brokerages](https://realfoyer.com/blog/real-estate-seo-guide): Why agent websites lose to portals, which queries are actually winnable, and how to structure location, resource and market content so search work compounds.
- [Real Estate Website Conversion: Turning Search Traffic Into Leads](https://realfoyer.com/blog/real-estate-website-conversion): How search traffic becomes identified leads: the five-rung identification ladder, why registration walls flatter your dashboard, and what to measure instead.
- [MLS Integration: How Listing Data Actually Reaches Your Website](https://realfoyer.com/blog/mls-integration-guide): The pipeline that carries MLS listings to a real estate website — feeds, normalization, media, search indexing, synchronization — and where it quietly breaks.
- [Real Estate CRM: How Agents, Teams and Brokerages Should Actually Use One](https://realfoyer.com/blog/real-estate-crm-guide): What a real estate CRM holds that a generic one doesn’t, the workflow a lead should move through, and the habits that decide whether it survives a busy week.
- [Lead Scoring for Real Estate: How to Identify Your Best Leads](https://realfoyer.com/blog/real-estate-lead-scoring): Which leads deserve attention first: the signals worth weighing, the ones that mislead, why scores decay, and why its most-cited statistic doesn’t hold up.
- [Speed to Lead in Real Estate: Why Response Time Matters](https://realfoyer.com/blog/speed-to-lead-real-estate): Why fast response wins real estate enquiries: the parallel-enquiry mechanism behind it, four coverage models, and how to measure response time honestly.

## Legal

- [Terms and Conditions](https://realfoyer.com/terms): The agreement governing use of RealFoyer — subscriptions, MLS data, customer content, AI features, billing, liability
- [Privacy Policy](https://realfoyer.com/privacy): What personal information is collected, how it is used and shared, retention, and privacy rights
- [Acceptable Use Policy](https://realfoyer.com/acceptable-use): Permitted and prohibited use, MLS and IDX data rules, AI limits, and enforcement

## Optional

- [Full text](https://realfoyer.com/llms-full.txt): the same pages with their article and policy text inline
- [Sitemap](https://realfoyer.com/sitemap.xml): every indexable URL in all three languages

Contact: support@realfoyer.com